Released on = January 13, 2006, 6:48 am

Press Release Author = Lingo24 Translation Services

Industry = Education

Press Release Summary = With e-commerce growing exponentially and predictions that
almost 80% of Internet users will be non-English speakers by 2010, there's little
doubt that website localisation and translation are high on the priority list of
most forward-thinking international businesses.

Press Release Body = With e-commerce growing exponentially and predictions that
almost 80% of Internet users will be non-English speakers by 2010, there's little
doubt that website localisation and translation are high on the priority list of
most forward-thinking international businesses.

Recent announcements from both Google and Yahoo confirm that leading search engines
intend to give consumers increased control and wider choice in 2006. It's no
surprise, therefore, that companies intent on boosting export sales and expanding
into new markets are queuing up to have their websites localised.

Christian Arno, MD of leading Internet translation and localisation company Lingo24
explains: "The World Wide Web has opened up huge untapped markets that were
previously inaccessible, and localising the content of their website is the best way
for export companies to ensure they reach as many potential foreign customers as
possible." However, the localisation process can be highly challenging since, as
Mr. Arno is swift to point out, Internet users prefer websites which are available
in their own language and which comply fully with their cultural norms. His
comments are borne out by official figures which show that websites localised by
professional localisation and translation companies provide the most effective
direct route to target export markets, making them considerably more profitable than
their unlocalised counterparts. Indeed companies which had the foresight to localise
early on have seen an excellent return on investment, and this is now encouraging
others to follow suit.

Localisation is one of several buzz words - including globalisation,
internationalisation, transcreation and translation - which have become part and
parcel of modern e-commerce terminology. All of these processes may differ slightly
in their technicalities, but they have one important thing in common, and that is
that each plays a vital role in improving markedly the commercial success of
websites internationally. As Christian Arno concludes: "Having a strong
multilingual and multicultural Internet presence is no longer simply desirable for
businesses: in an increasingly competitive e-marketplace, it is rapidly becoming an
essential pre-requisite for commercial survival."




Web Site = http://www.lingo24.com

Contact Details = Lingo24 Ltd.
31 Chelsea Park Gardens
London
SW3 6AF
UK